APEX Automata ("Company", "we", "us", "our") uses cookies and similar tracking technologies on our website (apex-automata.com) and our platform-as-a-service ("Platform"). This Cookie Policy explains what these technologies are, why we use them, and your rights to control them.
This policy should be read together with our Privacy Policy.
1. What Are Cookies and Similar Technologies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They enable the website to recognize your device and remember information about your visit.
We also use the following similar technologies:
- Pixels and web beacons: tiny transparent images embedded in web pages or emails that track whether a page or email has been viewed and capture device and behavioral data.
- Local storage and session storage: browser-based storage mechanisms that persist data locally on your device.
- Fingerprinting techniques: collection of device and browser attributes (screen resolution, installed fonts, hardware configuration, timezone) to create a probabilistic device identifier.
- Server-side tracking: collection of behavioral data processed on our servers rather than through browser-based cookies, used when browser-based tracking is limited.
- ETags and cache-based tracking: leveraging browser caching mechanisms to identify returning visitors.
- SDK-based tracking: software development kits embedded in our applications that collect usage and device data.
2. Categories of Cookies We Use
2.1. Strictly Necessary Cookies
These cookies are essential for the operation of our website and Platform. They enable core functions such as security, authentication, session management, load balancing, and cookie consent preferences. These cookies cannot be disabled and do not require consent under the ePrivacy Directive.
- Authentication and session cookies
- Security and CSRF protection cookies
- Load balancer and infrastructure cookies
- Cookie consent preference storage
- Language and locale preference cookies
2.2. Performance and Analytics Cookies
These cookies collect information about how you use our website and Platform, enabling us to measure, understand, and improve performance. Data collected includes pages visited, time spent on pages, click paths, scroll depth, bounce rates, conversion funnels, error encounters, page load times, and feature usage patterns.
- Web analytics: page views, session duration, navigation paths, traffic sources, geographic distribution, and user flow analysis.
- Product analytics: feature adoption rates, usage frequency, workflow completion, and in-app behavior tracking across the Platform.
- Performance monitoring: page load times, API response times, error rates, and real user monitoring (RUM) data.
- A/B testing and experimentation: variant assignment, conversion tracking, statistical significance measurement, and multivariate testing across pages, features, and user interfaces.
- Funnel and conversion analytics: tracking user progression through registration, onboarding, activation, and purchase funnels.
- Cohort and retention analysis: grouping users by acquisition date, behavior, or attributes to measure engagement and retention over time.
2.3. Functional and Personalization Cookies
These cookies enable enhanced functionality and personalization of the website and Platform beyond what is strictly necessary.
- Content personalization: adapting website content, recommendations, and messaging based on your browsing history, preferences, and profile data.
- User experience customization: remembering layout preferences, dashboard configurations, display settings, theme choices, and previously viewed content.
- Dynamic content delivery: serving tailored landing pages, product recommendations, and feature highlights based on behavioral signals and user segments.
- Chat and support tools: maintaining conversation history, support ticket context, and chatbot interaction state.
- Form pre-fill and smart defaults: auto-populating form fields and suggesting values based on previous interactions.
2.4. Targeting, Advertising, and Marketing Cookies
These cookies are used to deliver relevant advertisements, measure advertising effectiveness, and build user profiles for marketing purposes. They may be set by us or by third-party advertising partners and can track your activity across multiple websites.
- Display advertising: serving targeted banner ads, native ads, and sponsored content on third-party websites and advertising networks based on your interests, browsing behavior, and demographic profile.
- Retargeting and remarketing: showing advertisements for our products and services to users who have previously visited our website or interacted with our Platform, across third-party websites, social media platforms, and advertising networks.
- Social media tracking: enabling sharing functionality and tracking interactions with social media widgets, buttons, and embedded content from platforms including LinkedIn, Facebook/Meta, X (Twitter), Instagram, YouTube, and other social networks. These third parties may combine this data with other information they hold about you.
- Cross-device tracking: linking your activity across multiple devices (desktop, mobile, tablet) using deterministic matching (login-based) and probabilistic matching (device fingerprinting) to build a unified user profile for advertising and personalization purposes.
- Conversion tracking: measuring the effectiveness of advertising campaigns by tracking actions taken after viewing or clicking an advertisement, including registrations, purchases, page visits, and other defined conversion events.
- Lookalike and similar audience modeling: using your profile data to identify and target new potential customers with similar characteristics through advertising platforms.
- Attribution modeling: tracking the sequence of marketing touchpoints (ads, emails, organic visits, referrals) that lead to a conversion, using first-touch, last-touch, multi-touch, and algorithmic attribution models.
- Dynamic creative optimization: automatically tailoring ad creatives (images, copy, calls-to-action) based on your profile, behavior, and contextual signals.
- Email marketing tracking: tracking email opens, link clicks, read time, forwarding, and subsequent website behavior following email interactions to measure campaign effectiveness and personalize future communications.
- Programmatic advertising: participating in real-time bidding (RTB) and programmatic ad exchanges where your anonymized profile data may be shared with demand-side platforms (DSPs) and supply-side platforms (SSPs) for automated ad placement.
2.5. Session Recording, Heat Mapping, and Behavioral Analytics Cookies
These cookies enable detailed analysis of user behavior on our website and Platform through visual and behavioral recording technologies.
- Session recording and replay: recording mouse movements, clicks, scrolls, keystrokes (excluding sensitive fields such as passwords and payment data), page transitions, and interactions within the Platform to replay and analyze individual user sessions for usability improvement and bug identification.
- Heat mapping: aggregating click positions, scroll depth, mouse movement patterns, and attention data across users to create visual heat maps that identify areas of high and low engagement on each page.
- Form analytics: tracking form field interactions including time spent per field, field abandonment, error encounters, correction patterns, and completion rates to optimize form design.
- Rage click and frustration detection: detecting rapid repeated clicks, excessive scrolling, and other behavioral indicators of user frustration to identify usability problems.
- User journey mapping: reconstructing complete user journeys across pages and sessions to understand navigation patterns, identify drop-off points, and optimize user flows.
3. Third-Party Cookies
Third-party cookies are set by domains other than our own. We may integrate services from third-party providers who place their own cookies on your device. These third parties operate under their own privacy policies and cookie practices. Categories of third-party cookie providers include:
- Web analytics providers
- Advertising networks and demand-side platforms
- Social media platforms
- Session recording and heat mapping providers
- A/B testing and experimentation platforms
- Customer relationship management (CRM) tools
- Marketing automation platforms
- Content delivery networks
- Payment processors
- Customer support and chat platforms
We are not responsible for the privacy practices or cookie policies of third-party providers. We encourage you to review their respective privacy policies.
4. Cookie Retention Periods
- Session cookies: deleted when you close your browser.
- Strictly necessary cookies: up to 12 months.
- Analytics and performance cookies: up to 26 months.
- Functional and personalization cookies: up to 24 months.
- Advertising and targeting cookies: up to 24 months.
- Session recording cookies: up to 12 months.
- Local storage data: persists until explicitly cleared by the user or programmatically removed.
5. Legal Basis for Cookies
Strictly necessary cookies: do not require consent under Article 5(3) of the ePrivacy Directive, as they are essential for the provision of the service explicitly requested by the user.
All other cookies: require your prior, informed, and freely given consent under Article 5(3) of the ePrivacy Directive and Article 6(1)(a) GDPR. We obtain consent through our cookie consent banner before placing any non-essential cookies on your device.
6. Your Choices and How to Manage Cookies
6.1. Cookie consent banner: When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookie categories. You can change your preferences at any time by clicking the cookie settings link in our website footer.
6.2. Browser settings: Most browsers allow you to control cookies through their settings. You can typically configure your browser to block or delete cookies, set preferences for specific websites, or receive notifications before a cookie is placed. Note that blocking certain cookies may impair the functionality of our website and Platform.
6.3. Opt-out of targeted advertising: You can opt out of targeted advertising from participating companies through: the European Interactive Digital Advertising Alliance (EDAA) at youronlinechoices.eu, the Digital Advertising Alliance (DAA) at optout.aboutads.info, and the Network Advertising Initiative (NAI) at optout.networkadvertising.org.
6.4. Do Not Track:Some browsers offer a "Do Not Track" (DNT) signal. There is no universal standard for how websites should respond to DNT signals. We currently do not alter our data collection practices in response to DNT signals, but we respect cookie consent preferences set through our consent mechanism.
6.5. Mobile device controls:Mobile devices may provide settings to limit ad tracking (e.g., "Limit Ad Tracking" on iOS, "Opt out of Ads Personalization" on Android). These controls limit the use of device advertising identifiers by third-party apps and services.
7. Consent Withdrawal
You may withdraw your consent to non-essential cookies at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal. To withdraw consent: (a) use the cookie settings accessible from our website footer; (b) clear cookies from your browser and decline them when prompted on your next visit; or (c) contact us at privacy@apex-automata.com.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, the purposes for which we use them, or applicable laws. Material changes will be communicated via our website. The "Effective date" at the top indicates when this policy was last updated.
9. Contact Us
For questions about this Cookie Policy or our use of cookies and tracking technologies, contact us at:
APEX Automata
Email: privacy@apex-automata.com
Website: apex-automata.com